Celebrating the Finish Line!

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Celebrating the Finish Line! 

Join the Wisconsin Veterans Chamber of Commerce as we welcome the Project Hero riders to Madison at the conclusion of the 2026 Great Lakes Challenge. 

Enjoy complimentary coffee outside the Best Western Premier Park Hotel [PROUD WVCC MEMBER] while celebrating the incredible accomplishments of these cyclists and supporting Project Hero's mission to raise awareness for traumatic brain injury (TBI), PTSD, and the healing power of physical activity for veterans and first responders.  

Veterans, Military Families, WVCC members, and the entire Community are invited—no registration required. Come help us give these heroes the Warm Wisconsin Welcome they Deserve!

We are STRONGER TOGETHER!